Business News
LIFESTYLESATHOME LAUNCHES FIRST READER OFFER CATALOGUE
Wednesday 02. December 2009 - New catalogue claims to offer the "best brands at better prices"
LifeStylesatHome, a division of reader offer specialist, TIMSCRIS Holdings Ltd, has announced the official launch of its first own brand mail order catalogue. The first Christmas edition run of the new 32-page full-colour catalogue, launched in conjunction with the companys new website, offers significant savings on RRP from a range of internationally-respected blue chip brands including Remington, Sanderson, Toyota, Casio and Seiko. LifeStylesatHome was inserted into the southern area edition of the Daily Express on 7th November.
Says Paul Harris, Marketing Director, LifeStylesatHome: “For the first edition of our new catalogue we have secured excellent savings on RRP from a great portfolio of top quality, famous brand and own label home and personal products. Over 180,000 catalogues were initially inserted in this first Daily Express run and the response to both the catalogue and the products has been outstanding, which suggests we have presented a combination of blue chip brands and great products that have instantly appealed to customers.”
“This is our first own brand catalogue, however, as TIMSCRIS, we have over 25 years experience working with national newspapers in the reader offer market and have now applied this extensive knowledge to our new catalogue to ensure it offers readers all the best in terms of products and services. There has been a huge amount of integration between the catalogue and our new website. Its clear that this approach is paying dividends and we are looking to further enhance this online/offline integration through a host of new innovations we will be rolling out in 2010.”
The new 240 x 200mm LifeStylesatHome catalogue was printed by Polestar Nottingham, and designed by catalogue design specialists, London-based A4CS.