Business News
Pitney Bowes Business Insight Presents On-Demand Webcast on Integrated, Multi-Channel Customer Communications with Featured Guest from Leading Analyst Firm
Thursday 17. September 2009 - Webcast Demonstrates How Businesses Can Leverage Personalized Communications for Improved Customer Relationships and Greater Loyalty
Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced the availability of a complimentary Webcast, featuring Toby Bell, Research VP at Gartner and Lisa Sutrick, director of CCM product management at Pitney Bowes Business Insight. Available now on-demand, the “Transform Your Multi-Channel Customer Experience: Advantages of Customer Communications Management” Webcast discusses how organizations can leverage personalized communications to improve customer relationships.
It is critical for companies to reduce costs and build long-term, profitable customer relationships based on existing resources. Improving customer communications by making them more personal and unified across todays diverse media channels can significantly maximize marketing returns. By leveraging communications more intelligently, companies can realize higher cross-sell and up-sell success rates with personalized marketing materials, claims documentation, renewal letters, bills and payment notifications.
Bell leads a discussion on why businesses are moving to an integrated Customer Communications Management (CCM) strategy to increase customer loyalty, enhance customer service and improve operational efficiency, while reducing risk and costs. Additionally, Sutrick shares technology solutions that enable businesses to create, manage and deliver multi-channel communications with greater personalization, control and efficiency.
Webcast viewers will learn:
Why CCM has become a critical business requirement rather than a nice-to-have solution in todays economic downturn;
How an integrated CCM solution enables companies to create, manage and deliver multi-channel communications with greater personalization, control and efficiency;
What key business challenges CCM helps overcome, from reducing costs and complexity of independent technologies and delivery channels to building customer loyalty and cross-selling services;
How industries such as insurance, finance, communications, utility and government better manage millions of customer communications, delivered to a customers preferred media channel;
What to look for in a CCM solution, from effectively managing all types of communications including transactional, on-demand and interactive documents to supporting multi-channel delivery; and
How to implement CCM in your organization, from establishing a cross-department team to a document migration plan.