Business News
BROWN PRINTING LAUNCHES AD SALES INTELLIGENCE TOOLS WITH MAGAZINERADAR
Thursday 03. September 2009 - Brown Printing Company today announced the launch of ad sales intelligence tools through a strategic partnership with MagazineRadar. The service provides the most up-to-date and relevant ad sales information, analysis and advice directly on the desktop of every member of a magazines ad sales team.
The unique and powerful tools help magazines improve ad sales and client management through a comprehensive ad intelligence database. The system provides lead qualification, account reviews, talking points, ad tearsheets, and value added services for advertisers. The tools ultimately help ad sales teams find new leads, improve their sales pitch, and land the sale.
“MagazineRadar is dedicated to providing the most compelling intelligence to publishers to help them improve sales and profitability. Brown and MagazineRadars strategic partnership will enable us to better serve a greater number of publishers in the U.S.” discussed Todd Krizelman, CEO of MagazineRadar.
“Providing flexible and innovative solutions that generate additional revenue opportunities is Browns commitment to our customers” explained Larry Hawkey, Senior Vice President of Sales and Marketing. “Our newest partnership with MagazineRadar compliments our existing suite of value added solutions by offering unrivaled ad sales intelligence that helps magazines drive sales and reach their strategic initiatives.”