LFP - Large-Format-Printing

FASTSIGNS News: Creating Impact with Vehicle Graphics

Have you ever found yourself at a busy intersection surrounded by cars, delivery vans and trucks, and notice one that stands out from all the rest? While everyone around you is anxiously waiting for the light to turn green, you’re reading a message on the side of a nearby vehicle.

Monday 03. August 2009 - Have you ever found yourself at a busy intersection surrounded by cars, delivery vans and trucks, and notice one that stands out from all the rest? While everyone around you is anxiously waiting for the light to turn green, you’re reading a message on the side of a nearby vehicle.

If you have been in this situation, you are not alone. Vehicle graphics are quickly becoming the advertising medium of choice for businesses everywhere because of the awareness they generate, the affordability they offer business owners and the creative design options available.

“In today’s saturated advertising landscape, both large corporations and small businesses are trying to find affordable advertising options that set them apart from the competition,” says Drue Townsend, senior vice president of marketing for international sign and graphics franchisor, FASTSIGNS. “Technological advances for creating and applying vehicle graphics have allowed companies to turn their vehicles into moving, larger than life commercials.”

From vibrant photographic images to colorful logos and catchy slogans, full-color digital graphics and wide format prints allow businesses to display their message on virtually any automobile. Vehicle wraps continue to be one of the hottest trends on the street, and graphics can be applied across the side and rear windows using special vinyl without obstructing the view from inside the vehicle.

Trudy Whitney, owner of Rapid Refill Ink in McKinney, Texas, has used vehicle graphics since the first day she opened her business. “Customers call daily, sitting alongside our car, inquiring about our products. I simply cannot see how any business that delivers or calls on customers could succeed without the rolling billboard effect that vehicle graphics create,” says Whitney.

For any business, impact is everything. According to a study done by Madison Mobile Media, research found that 75 percent of consumers develop an impression of a company based on its vehicle graphics. In Lawton, Oklahoma, Jay Kinder of the Jay Kinder Home Selling Team, for Coldwell Banker, agrees. “My vehicle wrap gives me brand awareness and generates revenue I never would have had otherwise. The expense is minimal yet yields more than 1000% return every year.”

The most effective vehicle graphics incorporate vivid colors, keep the message brief and memorable, and are dramatic enough to grab attention quickly. For business owners who only want temporary or removable graphics, the standard magnetic sign has evolved, becoming more colorful, flexible and durable than ever before.

Thanks to advances in technology and new, less expensive materials, high-impact vehicle graphics are now available and affordable for budgets of all sizes.