Business News

Variable Data and Dynamic Direct Mail

Tuesday 28. July 2009 - Thursday, July 30, 2009 1:30 PM (EDT) US

Interested in getting faster ROI on investments made in your digital print equipment? Take 60 minutes out of your busy day and discover multiple tools and new ideas that will enable higher ROIs on marketing campaigns, lower internal print production costs, increased customer satisfaction and, most importantly, increased sales revenues. Attend this session and learn how to:
Convert your digital print shop into a full-service
print/mail operation
Make your variable data print stream into a mail stream claiming the deepest postage discounts
Generate print files in presort sequence complete with markers for digital output
Discover tools for creating and testing customized direct
mail campaigns
Take your personalization techniques up a notch and experience increased response rates