Business News
Scripps Networks Taps Powerful Search Technology from Endeca to Make Home Improvement Easier than Ever on Redesigned DIYnetwork.com
Friday 24. July 2009 - Endecas Search Platform Enables DIYnetwork.com Visitors to Easily Navigate and Discover How-to Instructions, Videos, Photos and Other Content for Do-It-Yourself Projects
Endeca Technologies, Inc., a search applications company, announced today that Scripps Networks Digital, the leader in lifestyle and home media, has selected and deployed Endecas search, navigation, and content publishing capabilities on the all-new DIYnetwork.com (see related news). The launch of DIYnetwork.com is the third site that Scripps Networks, an Endeca customer since 2007, has launched leveraging the Endeca Information Access Platform. Endecas advanced technology allows Scripps Networks to expose its expertise and high-value content to attract visitors, differentiate from competitors, and create new revenue streams by creating an unmatched user experience and aggregating extensive amounts of content around popular topics to monetize search and drive advertising revenue on its popular websites.
“DIY Network is America’s go-to destination for the best do-it-yourself home improvement information and we wanted to create a similar experience on the website,” said Sarah Cottay, vice president of software development for Scripps Networks Digital. “The success weve had with Endeca across other Scripps Networks sites was a key reason we chose to partner with Endeca on the DIYnetwork.com redesign. Visitors can now quickly narrow their searches for projects based on a highly refined set of criteria, such as the amount of time needed, cost, topic, activity, or even as seen on TV.”
The new DIYnetwork.com builds on the success of two previous Scripps Networks sites with redesigns utilizing the Endeca platform, HGTV.com and FoodNetwork.com. DIYnetwork.com dynamically contextualizes content for the visitor based on his or her current navigation state to keep interactivity at the speed of thought. By leveraging enhancements offered by the Endeca Information Access Platform, DIYnetwork.com is taking advantage of the speed, scale and simplicity of the platform.
Scripps Networks also uses the Endeca Publishing Suite to create targeted pages for tags and tag combinations, as well as for top keywords and on-air talent names. Using Endecas Page Builder, non-technical users create and publish dynamic landing and topic pages that surface relevant content based on key terms visitors use to search or navigate Scripps Networks websites.
“Scripps Networks is on the cutting edge of how media and publishing companies are transforming to engage their audiences online,” said Steve Papa, CEO of Endeca. “Scripps has taken its successful use of Endeca on HGTV.com and FoodNetwork.com to new heights at DIYnetwork.com, leveraging the latest advances weve made in search and information access to deliver a highly dynamic, interactive user experience.”