LFP - Large-Format-Printing

HP & Grandville Printing Company Customer Case Study Transforms Retail Signage Program

Wednesday 22. July 2009 - Grandville Printing Company (GPC) released a case study today on a ground breaking digital shelf edge sign solution for retailers.

The case study, sponsored by HP , examined the labor intensive decentralized in-store print process of one Midwest retailer and implemented an efficient, automated, centralized process which substantially reduced the chain’s production and operational costs.

Printing and hanging weekly sale signage is one of the biggest challenges that large retailers face. Store employees can spend upward of 100 hours every week printing and hanging signs using traditional analog methods.

In 2005, GPC piloted the concept of centrally printing in-store sale signage for a large retailer on-demand with its first HP digital press. The model proved so successful that the retailer quickly contracted Grandville Printing for all of its remaining stores.

Today, the program is in 189 supercenters utilizing a centralized, on-demand, variable data digital print process. “We can take any retailer’s data and combine logos and product pictures to produce beautiful 4-color shelf tags and end cap signs in a matter of hours. The production process is also automated so that the signs are printed, cut, and boxed by aisle location for each individual store,” says Chris Nunez, Director of Digital Printing, Grandville Printing Company.

The retailer also reports that the operational efficiencies to the in-store labor mean that the staff can spend more time focusing on the store’s guests.