Business News
Reed Business Information UK Appoints Search Laboratory For SEO Expertise
Friday 17. July 2009 - Leading business to business publisher Reed Business Information UK (RBI UK) has appointed Search Laboratory to manage the Search Engine Optimisation (SEO) element of its newly-launched Reed Business Insight website health check.
Search Laboratory, whose clients include Novell, Jet2.com, TSG and LifeSize, was chosen after the company was able to demonstrate its expertise in Business to Business search marketing.
Under the agreement, Search Laboratory will support Reed Business Insight which will offer a Website health check service. This is designed to help customers improve the effectiveness of their website as a business driver and will include immediate actions to take and longer-term recommendations. SEO, which improves a websites ranking on search engines such as Google, is a major element in improving website performance.
Ian Harris, Managing Director of the search engine marketing agency Search Laboratory Ltd, says: “We are very excited to be working with RBI UK and pleased to be chosen as the SEO partner. Reed are a major player in this market, and to have the chance to help their clients become more visible online is a great opportunity”.
Lawrence Mitchell, Marketing Director at RBI UK added: “SEO is an important part of Reed Business Insights website health check and we believe that the experience and expertise of Search Laboratory makes them the perfect partner to deliver this element”.