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MySpace and Fox International Channels (FIC) Announce Multi-Territory Advertising Partnership
Monday 13. July 2009 - MySpace's Local Operations in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey to Remain Active Through Partnership
MySpace and Fox International Channels (FIC) today announced a multi-territory partnership under which FIC will manage local advertising, marketing, and promotion across a number of territories. MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active through the partnership.
“The new partnership with FIC allows MySpace to reduce operational costs and better leverage our local knowledge and relationships,” said Owen Van Natta, Chief Executive Officer of MySpace. “This initiative, which is the first result of our international operational review, will allow MySpace to continue serving the needs of our users, partners and advertisers across some of our fastest growing territories.”
Starting today, FIC – which operates 170 linear and non-linear television services, their respective websites and an international online advertising business – will manage marketing and advertising sales for MySpace in Argentina, Brazil, Spain, Italy, Poland, Mexico, and Turkey, effectively expanding the local reach of MySpace with advertisers in these territories.
“Were delighted to work with MySpaces international operations across Europe and Latin America. We look forward to jointly leveraging our Internet and advertising expertise to create meaningful experiences for MySpaces international audience and its many global advertisers and affiliates,” said Hernan Lopez, Chief Operating Officer, FIC.