LFP - Large-Format-Printing

D.A.T Launches The First Cross-Platform Digital Signage Advertising Solution

Wednesday 08. July 2009 - Digital Advertising Technologies has announced the launch of Entourage, a revolutionary solution for digital signage advertising that unifies all "digital destination" networks and screens through best in class technology, giving advertisers the ability to hyper-target specific audiences through a web-based campaign-building portal.

This solution brings unmatched efficiency to planning and buying digital destination advertising campaigns.

“The main challenge for brands is targeting unique audiences through digital signage networks because the industry is so fragmented,” says Steven Van Blarcom of Van Blarcom Consulting — whose specialty is introducing groundbreaking innovations to agencies and digital signage networks. “It’s too time consuming and burdensome to create multiple content formats for each network while managing many campaigns simultaneously. A solution that has the flexibility and robustness to distribute content to select screens based on audience profiles would be game-changing.” This is what D.A.T has created through Entourage.

The Entourage solution is two-prong. The Entourage Media Network aggregates digital destination networks, creating the largest and smartest interconnected global platform that enables advertisers to utilize Entourage Advertising — a comprehensive media planning and buying portal through which advertisers can create campaigns and execute media buys targeted to specific screens in the Entourage Media Network based on their audience profiles. Entourage has unified more than twenty digital signage networks, which will garner a powerful collective footprint of over half a million screens nationwide.

Both networks and brands benefit from Entourage. Advertisers can create nationwide digital signage campaigns that are highly targeted with advanced profiling capabilities to efficiently reach their audiences Anywhere With a Pixel(TM), while networks receive the benefit of monetizing their remnant ad inventory in real-time. D.A.T President and CEO, Steve Roberts, has had significant experience in multimedia advertising, global enterprise technologies, and digital signage network operations. “Our goal is to create the most intelligent digital advertising solution to drive maximum results with minimum investment for advertisers,” says Roberts. “But we just want to create something that’s useful and works.”