Prepress

Mediabids Announces New Per-Inquiry Print Advertising Tools

Tuesday 30. June 2009 - Mediabids.com is pleased to announce the addition of new Per-Inquiry Advertising tools to its website. Publications are now able to download print ads and view real-time call data for PI advertisers directly from their Mediabids account.

Mediabids’ Per-Inquiry Print Advertising program is comprised of over fifty national, direct-response advertisers who are looking to advertise in newspapers and magazines nationwide. These advertisers pay for print advertising using a performance-based pricing model; i.e. they pay each publication that runs their ad a fixed dollar amount per call, per lead or per sale that the ad generates from the insertion. Payouts currently range from $3 per 15-second call for a skincare item to $170 per-trial of a home fitness product.
The new tools help streamline the print ad delivery process for publications as well as provide them with access to real-time call information, which helps gauge how a PI ad is performing in their publications.
“Our Per-Inquiry Print Advertising Program is growing tremendously, and we’re continually working to integrate more aspects of the program into the main Mediabids website. We have close to 4,000 publications participating in the program with a combined circulation of over 110 million, so we need to adapt quickly to meet their needs,” says Jedd Gould, President of Mediabids.
To learn more about Mediabids Per-Inquiry Print Advertising program call 1-800-989-0406 or follow this link: http://www.mediabids.com/about_us/aboutus-perinquiry.jsp. Publications need to log-in or create a free Mediabids account to view advertiser information.