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Intrepid Media Partners with Lulu to Expand Services to Writers

Wednesday 10. June 2009 - Partnership Creates Start-To-Finish Relationship with Authors Through Writing, Publishing, Promotion and Sales

Intrepid Media, a creative network and promotional site for writers, and Lulu.com, the marketplace for digital content on the Internet, have created a partnership to provide authors with expanded sources for creative assistance, publishing services, and promotional tools. Intrepid Media helps Lulu’s authors write, market, and sell books, while Lulu helps Intrepid Media and its members publish. Both Lulu and Intrepid Media offer these services with no up-front cost to the author.

Intrepid Media members include writers at every level, from beginners to New York Times bestselling authors. By posting columns to Intrepid Media during the creative process, authors generate targeted advice and feedback as well as build their brand via publication. Authors can also build a portfolio and create an online project for their book.

Under the partnership, Intrepid Media serves as an incubator for the author and then walks them through Lulu’s no-cost print and electronic book publishing services. Lulu handles all of the production, storefront, and distribution of print and electronic books, even allowing authors to sell their book on Amazon and other web-based booksellers.

Once published, authors can return to Intrepid Media to promote their book by posting samples of their content or writing style — short, easily consumable pieces that link directly to a storefront for their book.

“We chose Lulu because we know them – we use them to produce and distribute books for our own publishing imprint,” said Joe Procopio, founder and publisher of Intrepid Media. “The self-publishing market has become a large and legitimate one, but it’s overwhelmed with so many authors publishing so many books, and there’s little out there in terms of tools to help these authors promote themselves and, therefore profit. The partnership, combines elements of social networking, quality control, print-on-demand, and blogging to provide a start-to-finish service. We are thrilled that Lulu recognizes the value we offer writers who are looking to do it themselves.”

“We are excited about this partnership with Intrepid,” said Jeff Kramer, Senior Vice President of Engineering and Technology Operations at Lulu. “Lulu has always been about helping authors profit from their work and Intrepid’s vast creative network can provide our authors with valuable services that can help them do just that while Lulu offers a publishing solution for Intrepid members.”