Business News
Sandow Media Completely Transforms Worth
Friday 22. May 2009 - Invitation-Only Readership; Limited Newsstand Distribution at $18.95 Cover Price
Sandow Media announced a total re-invention of the 18-year-old financial title Worth, including a new tagline: “The Evolution of Financial Intelligence.” The brand has undergone a complete transformation with an aim to better enlighten, inspire and serve a select group of high net worth individuals with an avid interest in the intelligent stewardship of their personal wealth. Featuring a cutting-edge design and compact format and printed on paper typically reserved for books, the magazine is geared to be an elegant, practical and portable resource for dynamic CEOs, entrepreneurs and investors.
“Most high net worth Americans are rethinking their investment strategies; this heightened interest makes it an excellent time to execute a completely new vision of Worth — an amazing brand with an 18-year legacy. We are very proud of the innovations reflected in this evolution,” said Adam I. Sandow, Chairman and CEO of Sandow Media.
Worth will be mailed to a proprietary high net worth database of 110,000 households in major markets, including: Manhattan, Westchester County, Fairfield County, Boston, Miami, Chicago, Dallas, Houston, Phoenix-Scottsdale, San Francisco and Los Angeles. The exclusive Worth database was developed over the period of a year in consultation with leading database experts.
All Worth recipients (ages 30 – 65) have a minimum net worth of $2 million and an interest in financial subject matter. After the first issue, recipients will receive Worth every two months starting in October.
The magazine will also be available on a limited basis at select newsstands with a cover price of $18.95 and via Sandow Media’s exclusive network of 60 Sandow-owned newsstands at leading private airports nationwide. (Sandow has an additional 100 private airports under contract with plans for further expansion in the coming year.) A rate base of 125,000 is guaranteed and the title will be audited by BPA.
New Editorial Focus
Worth will address the relevant financial, legal and lifestyle issues unique to high net worth individuals. From stories about dynamic wealth creators to expert advice on wealth management, the magazine is organized into three chapters: ‘Make’ focuses on wealth creation and entrepreneurship; ‘Grow’ centers on wealth management and investing, and ‘Live’ highlights philanthropy, lifestyle and passion investing.
The Worth Website
In conjunction with the print publication, Worth.com will launch June 1 with a focus on selecting and working with wealth advisors and attorneys.
The Worth Leading Wealth Advisor Program
The debut issue also includes a new service from Worth, the “Worth Leading Wealth Advisors Program,” a vetted venue for top wealth and legal advisors nationwide. This section is designed to introduce some of the country’s leading wealth advisors and attorneys to Worth readers along with sound guidance on how to maximize advisor relationships.
“Given what’s happened in the market since October, high net worth families are making tough decisions about their investment and legal advisors and the quality of advice they’re receiving,” said Publisher Patrick Williams. “No one is selecting an advisor purely because of social connections any more — certainly not after the Bernard Madoff scandal. Giving investors sound information about leading wealth and legal advisors will help them make a more informed choice when selecting an advisor or adding to their team.”
Advisors who apply for admission into the program are vetted by the Worth Leading Wealth Advisors team and experts at Paladin Registry led by CEO Jack Waymire to help ensure advisor quality. In order to be considered for the Worth Leading Wealth Advisors Program, financial professionals must be willing to provide complete and full disclosure to investors so that independent Paladin analysts can thoroughly screen and evaluate their credentials, ethics and business practices.