Business News

Tiny Prints Appoints VP of Marketing

Thursday 07. May 2009 - Tiny Prints Welcomes Anna Fieler as Vice President of Marketing to Lead Integrated Marketing Effort

Tiny Prints (www.tinyprints.com), a recognized leader in premium, personalized stationery, today announced the addition of Anna Fieler as Vice President of Marketing. In this newly created position, Fieler will lead all aspects of strategic marketing and brand strategy for Tiny Prints.

“In our continued efforts to build out talent at Tiny Prints, we are excited to add Anna to the management team,” said Ed Han, co-founder and chief executive officer. “With her wealth of experience and successful track record, we are confident Anna will be able to take Tiny Prints market share and awareness to the next level via focused retention, customer acquisition and brand building.”

With more than 15 years of experience, Fieler joins Tiny Prints from CafePress where she oversaw the implementation of integrated marketing campaigns with a focus on customer acquisition through branding, advertising, social media and promotions implementation of integrated marketing initiatives, including the award-winning Elections 2008 campaign which delivered incremental revenue growth via onsite merchandising, search marketing, public relations, social media and advertising. During her time at CafePress, Fieler also developed its brand strategy, resulting in a new brand identity that was applied across all customer touch-points.

Prior to CafePress, Fieler held marketing leadership positions at eBay, where she led the company’s direct marketing program. In addition, Fieler has held positions at several prominent advertising agencies, including Deutsch Advertising, Ogilvy and Mather, and TBWA/Chiat Day.

Fieler holds a Master of Business Administration (MBA) from Harvard Business School and she graduated Magna cum Laude from Brown University with a Bachelor of Arts degree in Psychology.