Newspaper & Mailroom
The Examiner Newspapers Tap Clickability for Web Content Management Platform
Tuesday 05. May 2009 - SaaS-based WCM Provider Clickability Selected for Enabling Brand Consistency and Content Control
Clickability, Inc., the global leader in on demand Web Content Management (WCM), today announced that it has signed Clarity Media Group, a newspaper publisher, to a multi-year deal. The Clickability Platformwas chosen for ease-of-use and ability to manage The Examiner brand across multiple news websites. The Clarity Media Group is the Denver-based parent company for the Washington D.C. and San Francisco Examiner newspapers.
“The Examiner is a leading newspaper in two of the country’s top media markets,” said John Girard, CEO of Clickability. “We are excited for the opportunity to empower these newspapers to extend their reach online, and take full advantage of the opportunities new media has to offer the publishing industry. As other newspapers struggle with their print business, our platform provides an essential competitive advantage for online media. Not only can The Examiner take full advantage of the Web 2.0 technologies in our platform, local editors will also have the ability to modify the content on each site as demand for local news changes.”
The Clickability Platform provides The Examiner with a multi-site deployment that enables non-technical writers and editors to publish directly to any page on the site easily and efficiently. As The Examiner publishes local editions in multiple cites, the editorial staff has the unique challenge of managing a consistent look and feel across multiple sites, while also tailoring the content of each site to the local community. Clickability’s Media Solutions (http://www.clickability.com/solutions/media/) were built with this exact business requirement in mind, making it easy to customize home pages to local interests (e.g., politics in Washington; outdoor sports in San Francisco).
“Quickly publishing breaking news is essential to our business,” said Jim Pimentel, executive editor/executive producer of The San Francisco Examiner. “Our previous WCM system didn’t allow us to publish local news directly to the home page, where it could easily be found. Clickability’s Platform gives our newsrooms the power and flexibility to utilize innovative social media features and to break important local news stories as they happen.”