Inkjet & Digital Printing

Graphic Imagery Boosts Digital Printing Capabilities With HP Indigo 5500

Tuesday 05. May 2009 - Graphic Imagery, Inc., a printing business based in South San Francisco, today announced that it has purchased a new HP Indigo 5500 digital printing press. The company, which already has three lithographic presses, a letterpress and comprehensive prepress and bindery equipment, can now offer in-house digital printing and variable-data capabilities to clients.

The HP Indigo 5500 allows Graphic Imagery to produce quality digitally-printed material with great flexibility in terms of quantity, turnaround time, workflow and personalization. “The addition of the Indigo to our existing stable of equipment essentially rounds out the printing services we offer at the quarter-size – or 20-inch – sheet format,” said Stuart Imison, president of Graphic Imagery. “We are focused on anticipating and meeting the evolving needs of our customers in that particular space – including the need to work with tighter budgets. We think we are better positioned to do that with a digital press.”

Imison added, “We know that brokers, designers and print buyers have plenty of options when it comes to buying print. We are a relatively small shop and by being focused we believe we can differentiate ourselves based on service, knowledge and pricing.”

Earlier in the year Graphic Imagery moved to larger premises that can accommodate the new digital press. “We are looking forward with optimism and believe that even in the current economic environment, smart investments that are focused on customer needs make good business sense,” said Imison.

Graphic Imagery will be leveraging the Indigo’s liquid ink technology, wide color spectrum, color management with Pantone emulation and ICC profiles, and special and spot color capabilities. With the Indigo, the company will support 68 ppm full color, 136 ppm 2-color and 272 ppm monochrome, regardless of media type or thickness.