Business News

Pitney Bowes to Sponsor DMNews Webcast on Managing Postal Changes While Maximizing Your Direct Mail

Monday 04. May 2009 - Postal Expert Elizabeth Lombard to Participate as Featured Speaker

Pitney Bowes Inc. (NYSE:PBI) announced today its sponsorship of DMNews’ Webcast on “Managing Postal Changes While Maximizing Your Direct Mail” on May 6. The Webcast will offer valuable information and insight on direct mail strategies and solutions to help mitigate postage expenditures including why mailers should avoid nonmachinable characteristics of letter-size mail pieces, consolidate mailings for greater discounts and consider redesigning flats to effective letters.
Why: New prices and regulatory changes go into effect for U.S. Postal Service Mailing Services on May 11. To prepare, mailers need to know the new information and consider their own changes in cost. At a time when every cent of direct mail spend counts, marketers cannot afford to lose sight of testing new formats to get the most ROI from every push.
When: Wednesday, May 6, 2009, 1:00 to 2:00 p.m., EDT
Who: Elizabeth Lombard, national postal-carrier manager, mailing solutions management learning and performance for Pitney Bowes
Moderator: Nancy Kearney, news editor, DMNews
Where: Participants can register for the event at www.dmnews.com/webcasts