Consumables
PaperSpecs puts on “The Finishing Touch” Webinar
Tuesday 21. April 2009 - PaperSpecs helps designers to achieve their unique vision with special finishing techniques.
Design is about making a memorable statement, and most often its that touch of quiet elegance and refinement that grabs our attention in a frenetic world
a solitary embossed element on an invitation or the ingeniously foil stamped front cover that elicits an admiring, “I would love to do that!”
If youre ever hesitant to incorporate foil stamping, letterpress printing, embossing or engraving because the techniques are unfamiliar or seem too difficult or intimidating to execute, “The Finishing Touch” Webinar will dispel the mysteries of these special finishing processes to reveal a tactile beauty unrivaled for its attention-grabbing appeal.
Stuart Slater of POMCO (Philadelphia, PA) will lead the discussion on how to approach these techniques as a design element, when to use them individually or combined, how to prepare files and what papers work best so you can maximize the effect to enhance your return on this investment.
Slater has a true passion for helping designers achieve their vision. His 30 years of hands-on experience in printing and his close ties to the design side of the equation make him the ideal expert to explain the strengths and subtleties of these specialty processes.
“In a world of high-test coffee and high technology, the most successful marketing messages today contain a human, high-touch factor. We see clients striving to achieve that in everything from branding and corporate identity to product packaging and annual reports. Engraving, embossing and foil stamping deliver that quality and they make your message stand out,” says Slater.
Slater will review the basics of each process and its limitations, discuss the costs of dies and how theyre made, and share insights of someone who has successfully applied these finishing techniques to award-winning printed projects.
“Every designer can benefit from adding these finishing methods to their creative arsenal,” says Sabine Lenz, PaperSpecs founder and host of the May 7 Webinar. “They can provide visual interest and impact in the most unique and exciting ways.”
The Finishing Touch is ideal for designers, project managers and print production managers. The Webinar is FREE thanks to the generous support of NEENAH PAPER.