Prepress
Visionamics Selects TransMedia Group to Publicize the Newest Twist in Local Advertising…CityTwist
Monday 20. April 2009 - Visionamics, the leader in geo-targeted e-mail marketing, announced today that it has retained TransMedia Group to promote CityTwist, its proven advertising service that is more effective and a fraction of the cost of radio, newspaper or direct mail.
Since August 2008, CityTwist has grown over 100%, having conducted thousands of successful campaigns for businesses across the US.
“This recession has wreaked havoc on businesses that depend on local sales. These companies that can’t afford the traditional marketing tools anymore are so excited when they experience the increased sales results from CityTwist’s affordable marketing technology. Not only has CityTwist proven that it drives web traffic, it amazingly produces actual foot traffic into the stores,” said Glen Calder, President of TransMedia Group.
It took CityTwist almost six years to build the supercomputer technology that currently contains a consumer database of 250 million geo-targeted e-mail addresses.
“This technology allows a business to advertise to consumers within its geographic market, not just to people living within earshot of a radio commercial. It’s also interactive and trackable, allowing the consumer to click directly through the website while the client receives real-time tracking on open rates… all for the price of a nickel an e-mail,” said Ken Schwartz, CEO of Visionamics. “Our client list includes franchisees, restaurants, retail, wholesale, fulfillment, ad agencies and auto dealers, all looking to reach customers who have opted into receiving offers, specials and information from local businesses. We also have a strict policy and do not permit adult, pharmaceutical, alcohol, tobacco, gambling, or business opportunity advertisements to be mailed from our systems.”
CityTwist’s geo-targeted lists reach on average 1/3 of the households in any local community. Visionamics also offers email append, national change of address processing (NCOA) and email change of address (ECOA).
“Choosing TransMedia Group was an easy decision as they have an amazing track record in promoting our industry and the contacts for us to reach our relevant media markets,” added Schwartz.