Inkjet & Digital Printing

Digital Print finds space and opportunities in Brazil

Monday 23. March 2009 - While many countries are experiencing a decline in their printing  markets  (already saturated), Brazil, side  by side with nations from the so called  BRIC, where appearing at the side of  Russia , China and India, and moreover, other emergent nations,  such as South Africa , Chile, Mexico, Korea and some from Eastern Europe, confirms its conditions for presenting  a fertile market for new investments with wide margins for expansion .

According to Fabio Mortara,  President of  Abigraf (the biggest and most important graphic association in Brazil), Regional São Paulo, figures show that, while printing industry grew by 1,75% in 2008, digital print expanded 2 digits in the same period .
            That leads us to believe that digital print, taking technology and possibilities into account, offers new means of diversifications of printing works, helping companies conquer market and clients.  
            “In printing industry the number of companies adopting digital printing as a complement to traditional and analogue processes is increasing. It is an important and essential paradigm shift for the development of the sector”, stated Fabio.
            According to  Fabio, who is also the  Director  of the digital printer  Paper Express, “in commercial establishments , houses and schools, the use of digital printing  has also become  essential on a daily basis .There are approximately 19.000 printers in the country and around 8.000 quick printers. The prospective use of this technology is still high, with all environmental and sustainable advantages and inherent in the digital printing process.”