Inkjet & Digital Printing
Albelli Launches Photo Book Service in the UK
Friday 20. March 2009 - Albumprinter, Europe's leading photo book provider, today announced the launch of its consumer label, albelli, in the UK
With the launch of albelli in the UK, albelli enables UK consumers to create high quality photo books, calendars and diaries using the intuitive, easy to use, free downloadable PC application, the ‘albelli Photo Book Creator’. Albelli prints and delivers within eight working days and the product has of one of the highest standards in Europe. Albelli offers thick 200g inside paper, strong cover material and an attractive range of product features including the ability to create a personal photo cover, the option to add a title on the spine and, unique in the UK, printing pages in high gloss. “High gloss is highly appreciated by consumers in the Benelux and Germany, we are sure consumers in the UK will be attracted to our product range and features as well,” said Edwin de Greef, Business Development Director, Albumprinter.
“We believe photo books are a great personal product which can be used by promotion partners to build customer loyalty. Photo books are the best way to capture your memories and it is our mission to become the European leader in keeping memories real. More and more photos end up on the consumers computer hard drive and memories are not re-lived. In the current economic climate, consumers will value personal and family related experiences even more. Capturing these great moments of holidays, events with friends or family and seeing their children grown up can be perfectly captured in high quality, long-lasting photo books. We will combine strong online presence with promotion activities to expand our brand in the UK.”
According to an in-depth multi-client study, InfoTrends, the leading consulting and market research firm serving the digital imaging and document solutions industry, reports that photo books offer the largest growth opportunity within the photo merchandise market. Based on a consumer survey of 1000+ photo merchandise buyers in Western Europe, InfoTrends projects that this market segment will grow from GBP255 million in revenue in 2008 to surpass GBP800 million in 2013. Not only is this segment expected to achieve the greatest growth through 2013, but it already represents the highest source of revenue within the photo merchandise market.