Prepress
Hasselblad H3DII-50 Picks Up Prestigious Hot One Award
Tuesday 17. March 2009 - In recognition of its overall quality, innovation, design, performance, and value for money, the Hasselblad H3DII-50 has been presented with the coveted 2009 Hot One Award for Medium-Format Digital Camera System by the US publication, Professional Photographer, in the magazines largest-ever competition.
Since 2000, the Hot One Awards have provided Professional Photographer magazines readership with a selection of the newest, most innovative products. The panel of 18 judges – independent, professional photographers selected for their expertise and knowledge – know what to look for in the products they want. With the competition for the 10th annual Hot One Awards, which drew more than 325 product entries from 180 companies, tougher than ever, the Hasselblad H3DII-50 was ranked as one of the photographic products that represent photographys best new products for professional application.
According to Professional Photographer magazine, the Hasselblad H3DII-50, armed with a Kodak 50-megapixel 36x48mm sensor, edged out strong challenges from Leaf, Mamiya, and Phase One to win the Medium-format Digital Camera System category. The H3DII-50 combines the features of an integrated DSLR with a large-sensor format, more than twice the size of typical 35mm-style DSLR sensors. This fourth-generation H-system camera sports improved functionality, better sensor cooling, a more intuitive user interface, and a bright, 3-inch display. Photographers can choose an eye-level or waist-level viewfinder, and combine automated and tilt-shift functions for excellent versatility.
Compatible with a range of HC and HCD lenses, the H3DII-50 is has a retail price of $27,995 / 17,995 / £14,750.