LFP - Large-Format-Printing
Recession Pushes HD Video to Local Digital Signage
Tuesday 24. February 2009 - In a time of recession, the team at .advancedMethod has responded to customer demand and created a product to help businesses reduce costs.
They came up with a brilliant idea: give the public the tools they need to create their own promotional materials and campaigns so that they can cut advertising costs. They tailored their economic digital signage system, express, with just that in mind and have today announced that they have added an additional feature to their product, HD video.
express by .advancedMethod prides itself on being a new kind of digital signage system: one that is easy to use, easy to update and easy to access. express includes everything one needs in a system: all the hardware, all the software, industry-related templates, even “live” news feeds. express is designed to dramatically simplify the deployment of digital signage, whether that means to a single sign or a gigantic network.
The principle behind express is that anyone and everyone can be a designer. express gives one the tools they need to create professional content. Now, with the new video feature, one can take their design skills even further. Video features traditionally offered in digital signage systems only give the option of uploading a finished clip onto a display system. express allows one to take the design process one step further and continue personalizing their material. Once video is uploaded into express, one can add or remove text, photos and special effects on top of the clip. This gives the user the power to update material as often as they need without having to remove and re-upload video content.
express users are able to upload Flash, MPEG4 and Quicktime video and compress it using h264 video codec which was chosen for its file size and quality, ensuring a stellar final result. Devin Imamura, Director of Product Development at .advancedMethod explained the development saying, “Bandwidth evolution has changed the face of HD video. We can now deliver great content directly from our servers to displays anywhere in the world.”