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Parade Magazine Creates Cost-Saving Editorial and Advertising System With Bluephoenix

Thursday 05. February 2009 - Modernized Publishing System Delivers Significant Business Efficiency Gains

BluePhoenix Solutions (NASDAQ: BPHX), the leader in value-driven legacy IT modernization solutions, announced today the successful completion of Parade Publications’ Book Makeup System (BMU) project.

PARADE, the most widely read magazine in the United States, appears in more than 470 newspapers nationwide with a circulation of 33 million and has a readership of 73 million. The company contracted BluePhoenix to modernize the systems it uses to lay out editorial and advertising content. A new application, developed using the BluePhoenix Visual RPG and DataGate solutions, enabled PARADE to successfully integrate its existing System i magazine production database infrastructure, with a new graphical front end. The enhancements to the PARADE systems brought new levels of productivity to the publishing team.

“Since its launch, BMU has saved countless hours of time and effort for PARADE’s magazine planners,” said David Chang, PARADE’s Senior Manager of Technical Applications. “The new system’s ease of use, seamless database integration, and low total cost of ownership have made building BMU with BluePhoenix a more economical solution than buying a third-party package.”

“We were delighted to have worked with PARADE on addressing this business challenge” said Greg Schottland, Vice President and General Manager of the BluePhoenix System i business unit; the division of BluePhoenix also known as ASNA. “This is another great example of how efficiencies and profits can be improved by modernizing existing IT business systems. BluePhoenix is uniquely positioned to address the market of IBM AS/400 and iSeries users that are looking to modernize systems core to their business operations.”