Business News

XFMedia to Sell Hyperlink Research to INTAGE Inc.

Friday 23. January 2009 - Sharpening its focus on sports broadcast business

XFMedia (NASDAQ:XFML), a leading media group in China, announced today that it has entered into a memorandum of understanding to sell all of the outstanding equity interests in Shanghai Hyperlink Market Research Co Ltd, a leading market research company in China, to INTAGE Inc., a Tokyo-based market research leader in Japan, for a purchase price of 1,050,000,000 Yen (approx. USD 11.86 million).

”While Hyperlink has continued to build on its reputation as a leading market research company in China, we have decided to focus our resources on our high margin broadcast business with a particular focus on sports,” said Ms. Fredy Bush, XFMedia CEO. ”We believe this transaction provides the best environment for both XFMedia and Hyperlink to achieve a new level of success.”

Established in 1997, Hyperlink is a leader in consumer trends research and data in the fast-growing China market. The sale is subject to execution by the parties of a binding sale and purchase agreement, which is expected to occur by January 31, 2009.