Business News

Madico Strengthens its Management Team with Marketing and Design Appointment

Karl Cooper, Marketing and Design Manager, Madico Graphic Films

Friday 16. January 2009 - Madico Graphic Films, one of the industry’s foremost suppliers of specialist pressure sensitive coated film products for durable label applications and screen/digital solutions, has appointed Karl Cooper as Marketing and Design Manager. The role will see Karl further develop the company’s marketing communications programme.

Based at Madico’s Head Office in Maidenhead, UK, Karl will manage various strategic and promotional activities, including expansion of the company’s web-site, e-marketing activities and digital asset library, and provide additional marketing support to the company’s sales teams and agents. He will also oversee the production of technical specification and product collaterals.

Karl will report to Andy Voss, Managing Director, Madico Graphic Films, who says, “I am delighted to welcome Karl to the management team. Having spent a great deal of time and service with Madico whilst running his own marketing and design company, Karl already has a thorough understanding of our business, our customers and the market. Madico offers an exceptionally innovative product portfolio for a diverse range of applications, which has proved to significantly enhance revenues and service offering for our customers. Karl’s appointment allows us to improve the speed at which new marketing communications information can be created, thereby facilitating our overall proposition to both current and prospective customers.”

With over two decades in the marketing and design industry, Karl brings a wealth of experience to this new role. Before joining Madico, Karl ran his own marketing and design business for over 12 years. Prior to this he worked as a designer in several marketing and design agencies.