Business News
New Owner of ENVY Magazine to Serve as CEO and Publisher
Tuesday 23. December 2008 - Premier Lifestyle Magazine Prepares for Expansion, Increased Circulation Under Leadership of Shane Long
ENVY Magazine, the premier lifestyle magazine in Texas, announced Shane Long has purchased the publication and will serve as chief executive officer and publisher, effective immediately. ENVY is currently available to readers in Dallas, Houston and Austin and in the next year the publication plans to expand into San Antonio, as well as outside of the state.
An energetic and innovative leader with a longtime interest in publishing, Long brings to ENVY nearly two decades of experience in the semiconductor, computer, and wireless segments working with leading companies throughout Asia, Europe, and North America.
Known as a visionary leader, serial entrepreneur and strategic thinker, Long will implement the publication’s goals of aggressive expansion in Texas, as well as in other states and markets. He will also oversee exploring and expanding ENVY into the broadcast arena with the numerous television and radio opportunities available within the various markets. With his career expertise, Long will lead ENVY in identifying profitable markets, establishing sales and channel structures and developing effective marketing strategies.
“I am truly excited about the future of ENVY,” said Shane Long, chief executive officer and publisher of ENVY Magazine. “We have a publication that has the mind and dedication of our readers, national coverage of celebrities and culture, yet with a slant towards our individual markets. ENVY will be known as the premier guide in our current markets and grow into a national product.”
ENVY Editor-In-Chief Paul Salfen says of Long, “Shane has an incredible growth strategy in mind and has the right attitude and vision to take the magazine to the next level.”
Most recently, Long held the position of president and CEO of GSCS which was named one of the Top 10 fastest growing companies in Dallas by the Dallas Business Journal and SMU Cox School of Business in 2008. He also served as president and CEO of Bitboys a gaming 3-D processor company, which was acquired by ATI/AMD in 2006 for more than $40 million.
Known for his financial acumen as well as his technical and management experience, Long has worked closely in earlier positions with venture capital firms, private investors and banking institutions, and has assisted in raised multiple rounds of funding totaling over $70M, helped successfully orchestrated an IPO, and led an effective trade sale of a single company for over $150M. Long has a bachelor’s degree in Engineering from Texas A&M University.
Every month, ENVY readers enjoy comprehensive coverage of music, film, fashion, technology, automobiles, art, social events, restaurants, clubs, bars and everything else of interest to its savvy followers. With a firm grasp on its demo, Envy’s tag is “The Ultimate Guide To Current Culture.” The intelligent, multi-cultural features are anticipated by the trend-conscious, culturally aware and often-targeted urban professionals that are in-the-know written by a staff of exceptionally talented regional writers and photographers dedicated to documenting the best aspects of our diverse, ever-changing culture. Essential guides, information and insightful perspective make the ENVY issues disappear from newsstands as soon as they’re released and are often referenced throughout the month.
The December and issue of ENVY feature notable interview subjects including Will Smith, Keanu Reeves, Jennifer Connelly, Robert Pattinson, Emile Hirsch, Jaime King, Joanna and Marta Krupa and Duran Duran and January will feature A-listers Tom Cruise, Daniel Craig, Kate Hudson and Owen Wilson.
In addition to the rapidly growing ENVY circulation, the publication expects to exceed 150,000 in its print run, an additional 250,000 readers a month visit envymags.com for daily updates on the best in local nightlife, web exclusive features and listings. envymags.com also offers entertaining videos of events like the infamous ENVY Model Searches and Issue Release Parties, as well as chats with celebrities that have been posted numerous times on YouTube and MySpace. In addition, readers outside of Texas are able to flip through the issue page-by-page online living vicariously through those lucky enough to live the life of ENVY.