Business News

Veoh Networks and Axel Springer Ink Strategic International Partnership

Monday 22. December 2008 - Veoh Networks, the world's most comprehensive Internet Television service, and Axel Springer Digital TV Guide GmbH, a subsidiary of one of the leading European media enterprises Axel Springer AG announced today a strategic international partnership that strengthens Veoh's international footprint, explores integrated content and technology opportunities, and introduces global brands to Veoh's young and influential audience.

Under the terms of the agreement, Axel Springer will receive sales access to Veoh’s large, highly-engaged user base in Germany as well as access to Veoh’s German-language viewership in other European markets. Veoh will gain the support of one of the Europe’s leading convergent media marketing and sales organizations, Axel Springer Media Impact. In addition, the two companies will look into ways to leverage Axel Springer’s digital television solution ?My Personal TV DIGITAL” and Veoh’s proprietary content discovery and recommendations technologies together in the future.

“We are very impressed with Veoh’s video discovery capabilities, which could add significant value to our upcoming digital television service, My Personal TV DIGITAL,” said Stephan Zech, managing director of Axel Springer Digital TV Guide and Publishing Director of TV DIGITAL.

“Internet video is quickly becoming an important channel for large media companies that want to extend their digital ad offerings,” said Joshua Metzger, SVP Corporate Development, Veoh Networks. “We’re very pleased to partner with Axel Springer to not only help European brands connect with more customers online but also develop new ways to make Internet video an even more essential part of consumers? online lives.”

Axel Springer Media Impact is Axel Springer’s advertising sales division and a one-stop shop for hundreds of advertising clients worldwide. In Germany the group reaches an audience of more than 70 million people and achieved about $1 billion Euros in gross sales last year.

My Personal TV DIGITAL is a service which enables viewers to create personalized TV channels that reflect their viewing preferences based on both conventional TV programs and Internet video offerings.

Veoh has more than 1 million German-language viewers who generate nearly 8 million video views per month on Veoh.

http://www.veoh.com
Back to overview