LFP - Large-Format-Printing
Digital Signage Association Sponsors Guide for Selecting Digital Signage Software
Monday 03. November 2008 - Publication features interactive desktop tool to streamline software selection process
DigitalSignageToday.com, the leading daily news and information portal covering the digital signage industry, announced the availability of its Digital Signage Software Comparison Guide, sponsored by the Digital Signage Association (DSA). The publication is sold with an interactive tool that helps businesses select the right software for their digital signage product.
“It’s exciting for everyone when technology comes along and consumers and businesspeople alike respond to it,” said David Drain, executive director of DSA, in the publication’s foreword. “But when business operators decide to take the plunge and deploy the latest and greatest innovations, little things like software to operate the technology are too often an afterthought.”
With several hundred digital signage software products on the market, deployers and digital signage network operators can turn that “afterthought” into a deliberate and easy decision using the DSA-sponsored guide and accompanying interactive tool. The editors of DigitalSignageToday.com have identified attributes — operating system, deployment platform, media types supported, integration with advertising plans, etc. — and created a comprehensive grid that spells out the exact capabilities of more than 130 digital signage software products. The publication even features a section with company listings, so readers can easily find contact information to learn more about software programs that interest them.
In addition, the guide includes an interactive desktop application that allows users to check off the attributes they need. After all the necessary attributes have been selected, the tool generates a complete list of all the programs that meet their needs.
“This tool makes a very complex purchasing decision considerably easier,” said James Bickers, senior editor for DigitalSignageToday.com. “It’s a tool that needs to be on the desktop of every digital signage installer, every pro A/V professional and anyone who consults with companies on digital signage technology.”