Packaging

Introducing the world’s first Swedish malt whisky

Mackmyra malt whisky – The First Edition – was launched on the open market in June 2008, following successful sales of a ‘Preludium’ range.

Tuesday 21. October 2008 - Mackmyra malt whisky - The First Edition - was launched on the open market in June 2008, following successful sales of a ‘Preludium’ range.

The idea was born late one night almost exactly 10 years ago, after a few glasses of whisky, when eight university classmates were on a skiing holiday. The result? A Swedish success story – and a multimillion kronor business with an international reputation. Mackmyra has already won a Silver (Best in Class) at the International Wine & Spirit Competition 2008, one of the world’s biggest competitions of its type.
‘It’s a gentle whisky, not at all pushy or assertive, but rather one that demands consideration and time in the glass,’ says whisky connoisseur Bengt-Göran Kronstam of the Stockholm daily Dagens Nyheter. ‘One thing is certain: this is an exquisitely distilled product.’

An innovative packaging solution made of Korsnäs White
Pond developed the pack design in cooperation with Eson Pac. For the material, they decided on Korsnäs White. ‘We wanted an unusual, innovative packaging solution that fits the way people look at our product,’ says Rikard Lundborg, one of Mackmyra’s founders. The pack had to be extremely stable with fine printing for a premium feel. The pack features four-colour printing together with foil for impact.

Designer: Pond, Sweden
Converter: Eson Pac, Sweden
Brand: Mackmyra Whisky
Board supplier: Korsnäs AB
Grammage: Korsnäs White – interior board 320 g/m² and exterior board 410 g/m²