Inkjet & Digital Printing
MySpace and HP to Unlock Online Content Through the Power Of Print
Thursday 09. October 2008 - MySpace, the worlds premier social network, and HP today announced plans to integrate HP printing technology across multiple areas on MySpace, including all photo sections.
This unprecedented relationship is intended to enhance the MySpace experience and enable millions of consumers to print the photo sections, personal profiles, blog entries, comments and messages stored on their MySpace profiles and share them offline in new and exciting ways.
Vyomesh Joshi, executive vice president of the Imaging and Printing Group at HP, and MySpace Chief Executive Officer and co-founder Chris DeWolfe announced the signing of the companies letter of intent to form the strategic relationship at HPs Annual Imaging and Printing Conference.
“Sharing and storing photos online is integral to the social networking experience and one of the most popular activities on MySpace,” said DeWolfe. “The MySpace platform is home to approximately 4 billion images and our users, from teens to grandparents, will now have an easier way to share their digital assets. Were excited to partner with HP, a leader in printing, to provide users with new tools to print their photos directly from MySpace and share their memories offline as well.”
“By bringing the power of print to MySpace users, we intend to unlock content from user profiles, friends comments, and photos that were previously only viewable online,” said Joshi. “Ultimately, HP intends to enable MySpace users to experience their content and tell their stories in a whole new way.”
The first stage of the companies collaboration is expected to include an HP-branded print button that enables MySpace users to preview and print photos directly from their MySpace profiles. This includes photos in the blogs, comments and mail sections. In the future, the companies expect to provide the ability to create and print personalized merchandise with photos from MySpace.
As the countrys most trafficked website, MySpace has approximately 4 billion images currently on its platform from the more than 120 million users worldwide that use the site to connect with people, content and culture. MySpace traffic recently hit an all-time high with domestic unique users and engagement in August, according to comScore, seeing approximately 76 million users domesticallyeach averaging more than 4 hours on the site every month.(1) comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the United States, accounting for nearly 16% of all display ads viewed in June.
The MySpace and HP product integration is anticipated to launch to the MySpace community in the United States, Australia, Western Europe and Canada in November.