Packaging

World’s first resealable drinks can wins Can of the Year 2008

The world’s first commercially-available resealable drinks can won the top prize in the 2008 Cans of the Year Awards, organised by The Canmaker magazine.

Monday 06. October 2008 - The world’s first commercially-available resealable drinks can won the top prize in the 2008 Cans of the Year Awards, organised by The Canmaker magazine.

Canmaker Ball Packaging Europe has been developing the design for more than five years. It prevents drinks from spilling after being opened and maintains carbonation.

The Ball Resealable End (BRE) was launched on Coca-Cola’s energy drink Burn in France earlier this year following market tests on other Coca-Cola drinks in Germany and the Channel Islands and is expected to be rolled out in North America soon.

The Can of the Year trophy was presented by publisher of The Canmaker Allan Sayers to Ball Packaging Europe’s chief operating officer Gerrit Heske, project manager Wolfgang Kasper and Ken Jackson, who is manager for promoting the application of the BRE internationally. Coca-Cola Enterprises was represented by Jesper Madsen and Hicham Echchgadda.

The BRE also won the Gold award in the Two-Piece Beverage Cans category and the Silver award in the Ends, Caps, and Closures category.

“We’ve been waiting for years to see the commercial application of a resealable lid on a drinks can so the BRE end from Ball is a worthy winner of the Can of the Year,” said John Nutting, editorial director of The Canmaker. “Making a success of a product like this is a huge undertaking, requiring not just innovative design but the use of highly-sophisticated manufacturing techniques requiring unprecedented quality control.

“It also must meet Coca-Cola’s stringent requirements that enable the BRE to be used within its high-speed filling operations. For the beer & beverage world this is the equivalent of putting a man on the Moon.”

The Cans of the Year Awards ceremony was held during a gala dinner at The Canmaker Summit conference in Warsaw, Poland earlier this week. Cans of the Year has been organised by The Canmaker magazine since 1996 and annually recognises innovation in metal packaging design.

Other novel metal packaging designs to receive awards were:
* the first aerosol can for toothpaste developed by Tubex for GlaxoSmithKline’s Aquafresh
* a 10-litre pressurised beer keg from canmaker Huber for Stuttgarter Hofbräu
* Coca-Cola’s latest impact extruded aluminium bottle using decoration designed for the US market by Turner Duckworth and made by Exal
* a highly-decorated DVD container from Glud & Marstrand
* Crown Food Europe’s latest EasyLift lid for pet food cans
* aluminium easy-open paté cans from Impress Metal Packaging for Hamé in the Czech Republic
* a stylish olive oil can with an anti-drip spout from Pirlo in Austria
* a cleverly designed paint can from Brazil’s Cerviflan Industrial e Comercial, and
* a presentation container styled in the form of a 1950s radio from GM Metal Packaging in Hong Kong
* winner of the prototype category was Rexam for its latest lightweight Fusion aluminium bottle design using drawn & wall-ironing techniques.

Category Winners:
Can of the Year 2008
Ball Packaging Europe (Germany), BRE resealable can for Coca-Cola’s Burn energy drink

Aerosols
Gold: Tubex (Germany), Aquafresh toothpaste, GlaxoSmithKline
Silver: Envases Group (UK), FCUK deodorant, French Connection UK
Bronze: DS Containers (USA), Air UP Tire Inflator, IQ Products

Beverage, two-piece
Gold: Ball Packaging Europe (Germany), BRE resealable can for Coca-Cola Burn
Silver: Toyo Seikan (Japan), sTULC steel can, Singha Lager Beer and Sponsor Electrolyte Beverages
Bronze: Showa Aluminium (Japan), Asahi Uruou Kajiitsu Chu-Hi juice can, Asahi Breweries

Beverage, three-piece
Gold: Huber Packaging (Germany), EasyKeg IPS 10-litre beer keg, Stuttgarter Hofbräu
No Silver or Bronze awarded

Bottles
Gold: Turner Duckworth, design agency (UK), Aluminium Coca-Cola bottle made by Exal Corporation
Silver: Daiwa Can (Japan), Manei Film PET laminated aluminium bottle, Pokka Corporation
Bronze: ASA San Marino (San Marino), PET laminated steel Colombo olive oil bottle, various customers

Decoration & print quality
Gold: Glud & Marstrand (Denmark), Steelbook DVD container, 10,000BC
Silver: CCL Container (USA), Aluminium bottle for Venom energy, Dr Pepper Snapple Group
Bronze: Aerocan (France), Foil stamping process, Dior Homme Sport, Dior

Ends, caps & closures
Gold: Crown Food Europe (UK), EasyLift steel full-aperture easy-open food end for Felix & Darling cat foods, Nestlé Purina
Silver: Ball Packaging Europe (Germany), BRE resealable end for Coca-Cola Burn
Bronze: Impress Metal Packaging (Netherlands), K-tab lightweighted food end tab, various customers

Food two-piece
Gold: Impress Metal Packaging (Netherlands), Aluminium Club vegetable can with Easy Peel end, Bonduelle Cassegrain
Silver: Impress Metal Packaging (Netherlands), drawn steel can with Easy Peel line for Hamé paté
Bronze: Kian Joo Can Factory (Malaysia), Decorated drawn steel sardine can, Botan sardines

Food three-piece
Gold: Pirlo Metal Packaging (Austria), Olive oil can with plastics pour spout, various customers
Silver: Crown Food Europe (UK), Shaped instant coffee can, Nescafé in Russia
Bronze: Sarten Ambalaj San ve Tic (Turkey), Shaped can with easy-open end, Tukas

General line
Gold: Cerviflan Industrial e Comercial Ltda (Brazil), House paint can for Suvinil, BASF
Silver: ASA San Marino (San Marino), PET laminate-coated steel drum, various customers
Bronze: Brasilata S/A Embalagens Metalicas (Brazil), Cera Suiza

Fancy cans
Gold: GM Metal Packaging (Hong Kong), The Spirit of Radio drinks presentation tin, Vantage Marque
Silver: Crown Speciality Packaging (UK), Reclosable coffee can, Fortnum & Mason
Bronze: Huber Decorative Packaging (Germany), Biscuit tin, Godiva Biscuits

Prototype
Gold: Rexam Beverage Can Europe (UK), Aluminium DWI Fusion bottle
Silver: CAP Technologies (Germany), CAP resealable beverage can end
Bronze: Tubex (Germany), Profile & Grip shaped and debossed aerosol can

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