Business News

Brand New World Hires Digital Creative Expert Tarah Feinberg as Creative Director

Friday 03. October 2008 - Industry Veteran Joins Fast-Growing Agency, Strengthens Digital Creative Practice

Brand New World, a New York-based creative agency that integrates advertising, branding, design and technology to form stronger connections between brands and their customers, today announced a significant deepening of its digital creative capabilities with the hiring of Tarah Feinberg as Creative Director. Feinberg will drive creative direction and strategy, working directly with brands to develop engaging consumer experiences across the entertainment, advertising and digital media industries.

“We were eager to deepen our creative capabilities as an agency, and Tarah was a natural fit to make that happen,” said Alan Feldenkris, CEO of Brand New World. “Tarah brings senior-level experience and direction to our team, and has the talent and creative sensibility and maturity to allow us to continue to provide our clients the best in digital creative thinking and solutions.”

Feinberg joins Brand New World from Big Fuel Communications, where he held the positions of Creative Director and Creative Digital Strategist. In these roles he crafted innovative distribution strategies and produced award-winning branded entertainment, interactive and other campaigns for partners such as Neutrogena, AOL and Fox Interactive Media. Feinberg was also Manager of Program Development for the NBC Universal Digital Studio, where he created, developed and oversaw the production of series and entertainment products for digital and traditional platforms. Prior to NBCU, he worked in Marketing and Original Programming at HBO.

“I’ve long admired the work and client list at Brand New World,” said Feinberg. “The company embodies the notion of great work for great clients. This is the ideal opportunity for me to lend my expertise to an already-great creative team.”