Consumables

Shiner International Announces Launch of Innovative Coated Film Product for Food Industries, with an Expected Revenue of 70 Million US Dollars

Monday 29. September 2008 - Shiner International, Inc. (Nasdaq: BEST), a market leader in China's packaging and anti-counterfeiting plastic films industry, today announced Shiner has finished development of a new coated film product and will launch it into the market in half a year, supplying clients from the global market.

With the full popularization of the product, Shiner’s new coated film in the domestic market is expected to reach 20 thousand tons per year, with an expected revenue of 70 million US dollars.

With a premium appearance, high barrier properties, and excellent tamper resistance, Shiner’s new coated film has wide applications and is especially ideal for the packaging of food products. The innovative coated film product creates an opportunity for meaningful substitution to existing packaging materials, providing a cost reduction of 30% and eliminating one step of the production process for food manufacturers.

Shiner International CEO Mr. Jian Fu commented: “We are very glad that finally we finish the final development and trial production of the new coated film product. Initiation of new product further showcases Shiner’s product innovation capability and nimble strain capacity towards the market demand. With increasing demand for convenience and attractive packaging, the market is ripe for coated films that deliver high quality experience and visual aesthetics. We are targeting to finish population of the product within six months to one year, which we are convinced will contribute to good sales in 2009.”

http://www.shinerinc.com
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