Business News
Hearst Magazines and Food Network Collaborate on Magazine Project
Tuesday 09. September 2008 - First Test Issue of Food Network Magazine Hits Newsstands October 2008
Hearst Magazines and Food Network today announced that they are partnering to create Food Network Magazine, a publication about food and entertaining that will be tested in the market starting this fall. The magazine will appeal to food lovers and Food Network fans of all ages and culinary abilities, offering pages of accessible recipes and tips, as well as unprecedented access to America’s favorite Food Network stars.
The premiere issue is scheduled to hit newsstands nationwide on October 14, with a second test issue planned for January. Initial distribution will be 300,000 copies. Maile Carpenter, formerly executive editor of Every Day with Rachael Ray, is the magazine’s editor-in-chief.
The magazine concept is to feature various Food Network talent — from the Barefoot Contessa Ina Garten to Paula Deen, Guy Fieri, Alton Brown and Tyler Florence — throughout its pages, offering readers their personal tips, tricks and recipes, plus a behind-the-scenes look at their shows and kitchens. Recipes from the Food Network Kitchens will be divided into easy weeknight meals and dishes more suited to weekend entertaining. In addition, the magazine will showcase great kitchen tools, food products, new restaurants, original recipes and the best food across America.
“There is already an enormous and passionate fan following for Food Network and we are capitalizing on that powerful connection with a magazine aimed at these loyal food lovers,” said Cathie Black, president, Hearst Magazines. “Food Network Magazine will be lively, fun and accessible just like the network. And we know from other magazines that we already publish, like O, the Oprah Magazine, Good Housekeeping, Country Living and Redbook, that food, recipes and entertaining are core subjects of great interest to our readers. We are thrilled to be in partnership with Scripps Networks and its Food Network.”
Brooke Johnson, president, Food Network, said Hearst has extensive expertise in magazine publishing, newsstand distribution and joint ventures, which makes them a great fit for this collaboration. “Food Network’s goal is to make cooking fun and accessible for everyone, which we believe we will accomplish even further with this magazine test. We are confident there will be a big appetite for a Food Network Magazine and that our viewers will quickly become avid magazine readers.”
The first test issue will be 160 total pages — 110 of them editorial and 50 advertising. Advertisers include: Best Buy, Campbell’s, Chevy, Delta, Ford, JCPenney, Kendall-Jackson, Kitchen-Aid, Kodak, Kraft, Lowe’s, Nestle, Target and Wal-Mart.