Packaging
Boise(R) Unveils Compel(TM) Semi Gloss Label Family of Products
Tuesday 09. September 2008 - Expands Offering for Pressure Sensitive Label Market
Boise Inc. (NYSE:BZ) Label & Release announced today the launch of Boise(R) Compel(TM) Semi Gloss Label, a prime label facestock tailored for pressure sensitive marking and decorating applications. Boise Compel Semi Gloss Label expands Boise’s market leading portfolio of products designed for the pressure sensitive industry and provides customers an alternative to the declining set of options resulting from industry supply disruptions and consolidation. This new product introduction is a component of Boise’s strategy to grow specialty and premium papers driven by packaging related demand.
The key end-use functionality of a prime label is to compel consumer purchases and communicate product details. Boise Compel Semi Gloss Label excels in both objectives through exceptional gloss, high brightness, and excellent print quality. Boise addresses these needs through production capabilities that include effective trim widths for the industry, strength properties, and consistent quality to ensure efficient performance throughout the supply chain. Boise has strengthened this product line by offering the industry’s most desired sustainability attributes, including chain of custody certification and recycled content. The Boise Compel family of facestocks will be featured at Label Expo Americas at booth 3529, September 9-11 in Rosemont, Illinois.
“We are excited to extend our market-leading pressure sensitive offering to include the semi gloss prime label category,” said Daniel Brown, director of marketing and strategic planning for Boise Inc.’s Label & Release business. “This introduction extends our leadership beyond release liners and niche facestock offerings. Boise’s commitment of capability and capacity for Compel Semi Gloss Label is critical to address the declining supply in the North American market.”
In addition, Boise Inc. is re-launching their food label facestock product line under the Compel prime label brand as Boise Compel Food Label. Similarly, Boise is re-launching its variable information label products under the Boise Inform(TM) brand, which will include Boise Inform Office Label and Boise Inform Data Label.