Packaging
Airlessystems creates a new packaging for Institut Esthederms 30th anniversary
Friday 29. August 2008 - To celebrate its 30th birthday, Institut Esthederm has selected one of the latest packaging concepts developed by Airlessystems for a limited edition of CELLULAR CONCENTRATE FUNDAMENTAL SERUM, the leading reference of its TIME CELLULAR LINEN CARE facial skincare range.
Available since April 2008, the Cellular Concentrate – limited edition – of Institut Esthederm is packaged in a double hull airless bottle that contains a barrel entirely decorated with bubbles. “This decoration symbolizes the cells of the skin and the nature of the product which acts on the life cycle of those cells”, comments on Laurence Monod, international product manager at Institut Esthederm.
“The Cellular Concentrate, which is today the number one reference of Institut Esthederms facial skincare range, was launched in September 2007 in another format of traditional bottle airless. We chose Airlessystems solution, firstly, because it was the best suited to package this fluid formula and to guarantee a perfect restitution. In addition, this serum, the formula of which is the subject of a patent, is extremely rich in active components and thus required a packaging that offers the highest safety level to protect it from the light and the air” Laurence Monod explains.
The new packaging, which was showcased for the first time at Luxepack 2007 fair trade, comprises: an outer shell in SAN crystal, an internal barrel in PP on which is snapped a silver galvanized collar in PP which locks the subset, an Evolution pump with a metal collar that comes to adapt on the barrel. The ensemble is covered with a cap in SAN. Its aesthetic originality and top-of-the-range finishing were another two decisive points in the choice made by Institut Esthederm, as Laurence Monod confirms it: “the double hull bottle allowed an extremely distinctive design. It addresses many technical constraints while offering a very satisfactory result in terms of sobriety and elegance”.
For Airlessystems, the realization of such a design was a “première”. “Indeed, it required applying to the barrel two hot stamping markings, one on the other. In addition, one of the marking had to be applied beyond the limits of the normally recommended decoration surface. In order to obtain the second marking of micro bubbles on all the height of the barrel, we had to optimize the adjustments of the machines and to carry out many validations, in particular during the industrial assembling step” underlines Olivier Tribouillard, Airlessystems.
The close cooperation between the two companies made it possible to deliver the product three months after the purchase order was agreed. “It all was implemented so as to optimize the deadlines and to allow launching in time”, points out Olivier Tribouillard.
Airlessystems that integrates in its offer a complete range of services has accompanied its customer throughout all the packaging phase, with a technical customer support team permanently available to perform the adjustments of the vacuum filling machines.
“The success of this first project in 30 ml format clearly opened the way for new achievements and will be declined in a 15 ml version available by July 2008″concludes Olivier Tribouillard.