Prepress
Publishing Technology Chooses Aptify to Power its Next Generation of Software Applications for Publishing Industry
Friday 15. August 2008 - Publishing Technology, the largest provider of software to the publishing industry, has chosen Aptify Corporation, a software technology and business solutions company, to power Publishing Technology's next generation of enterprise software.
Publishing Technology supports information providers with technology and services that meet evolving and wide-ranging publishing needs. Their software powers efficient publishing processes and enables agile content delivery, while their complementary sales and marketing services drive revenue growth for their clients.
Publishing Technology has made the strategic choice to leverage their deep industry knowledge gained from 30+ years of servicing the publishing industry and focus more precisely on building and delivering applications that empower their clients to truly integrate online and offline content and maximize returns.
As part of this effort, Publishing Technology has chosen Aptify Corporation’s Application Lifecycle Platform as the foundation to power their new line of software applications for the publishing industry. Aptify’s Application Lifecycle Platform will provide Publishing Technology’s new applications with significant levels of flexibility, allowing their customers to more quickly and easily adapt and excel in the rapidly evolving publishing industry, where traditional competitive advantages are now challenged in this digital age.
Publishing Technology’s Brian Gibson says, “We want to focus our R & D energies on developing and delivering precisely those applications that will truly enable our customers to better leverage and maximize their content in an ever-changing publishing environment. Aptify provides us with a tried and tested development framework that contains the flexibility and functionality to enable us to build and deploy the precise solutions our customers require.”
Aptify’s Application Lifecycle Platform is a framework for developing, deploying, and maintaining enterprise business applications with an unprecedented level of flexibility and efficiency. The Application Lifecycle Platform provides a layer of sophisticated technology on top of Microsoft(R) .NET that complements and extends the .NET Framework.
Aptify Chairman and CEO Amith Nagarajan says, “We are pleased to partner with Publishing Technology. The combination of Publishing Technology’s extensive experience in the publishing environment with the flexibility and power of the Aptify Application Lifecycle Platform will create enormous value for Publishing Technology’s current and future customers. The relationship between Publishing Technology and Aptify reflects the unique and deep ability of the Aptify technology to power a wide range of vertical market application software.”