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Leximancer Picks Metzger Associates for Integrated Communications Campaign

Monday 11. August 2008 - Australian software company gears up for North American launch

Leximancer, a multinational Customer Relationship Management (CRM) software company, has chosen Metzger Associates for its North American launch and company rebrand. Metzger Associates will also redesign Leximancer’s corporate Web site and develop its new Software as a Service (SaaS) offering, The Customer Insight Portal.
“Metzger Associates’ unique combination of public and investor relations, Web development and branding are essential elements for success in today’s business climate,” said John Metzger, Metzger Associates CEO. “Leximancer has partnered with us to deliver a successful cross-platform launch into the North American marketplace.”
Leximancer provides the critical insight that executives, brand managers, customer service professionals and others need to stay ahead of the competition — the “why” behind an attitude or behavior, not just “what” that attitude or behavior is. Leximancer’s (http://www.leximancer.com/) software provides a powerful platform that sifts through textual documents and automatically finds meaning, exposes root causes of problems, uncovers information that was previously hidden and identifies structured relationships between words.
“Leximancer provides an exciting addition to our growing list of clients,” said Doyle Albee, Metzger Associates president. “Creative and innovative companies — from start-ups to established firms — recognize the range of expertise and value that our team brings to the table.”