Prepress
XMPie Forms Alliance to Jump Start Customer One-to-One Marketing Programs
Friday 08. August 2008 - XMPie is announcing a strategic partnership with Gimbel & Associates, an international digital print and marketing communications consulting firm. The alliance combines XMPies industry-leading software with individual guidance from Gimbel consultants, helping XMPie customers create a step-by-step roadmap for successful development and selling of variable data print and cross media marketing communication programs.
Designed specifically for XMPie customers, the professional services program offers several options based on the desired level of support from Gimbel & Associates consultants. Gimbel advisors can provide on-site counsel in everything from developing and selling VDP and cross media campaigns, to successful operational and production implementation for those just starting to offer personalized communications.
“Variable data and cross media campaigns are no longer a nice-to-have in your marketing plan, they are the norm,” said Roger Gimbel, president, Gimbel & Associates. “There is no better way to get your feet wet in VDP and cross media marketing than with a hands-on, step-by-step session that explains the entire process of developing a campaign and the keys to success to keep in mind along the way.”
By working with Gimbel & Associates, direct marketers and digital printers are equipped to use their XMPie software to its fullest potential and produce impactful VDP and cross media campaigns to grow both their own business and that of their customers.
“Were excited about this partnership and the value our customers will realize from combining Gimbel & Associates decades of experience in the digital print and marketing industries with XMPies award-winning software,” said Karin Stroh, vice president of marketing, XMPie, Inc. “Gimbel & Associates is lending our customers an experienced voice, demonstrating just how easy it is to add value with personalization to marketing campaigns.”