Prepress

Fujifilm appoints Recording Media research chief to drive next gen storage solution

Thursday 07. August 2008 - Norio Shibata has been named General Manager of the company’s Recording Media Products Division.

“Mr. Shibata’s background and credentials will help lead Fujifilm to develop advanced storage technologies that our customers and their markets demand, in particular the commercialization of a unique tape coating process incorporating finer barium ferrite magnetic particles,” noted Mr. Toru Takahashi, General Manager of Corporate Planning Headquarters, FUJIFILM Corporation and President and CEO of FUJIFILM Recording Media U.S.A., Inc.
Mr. Shibata developed the industry’s first mass production process for simultaneous VHS double coating, as well as the unique Fujifilm ATOMM and NANOCUBIC technologies – the basis of next generation Fujifilm data storage media.

Introduced in 1992, the Fujifilm ATOMM dual-coating process enabled the introduction of several successful consumer, professional broadcasting and computer data storage products, including: the Iomega ZIP disk, introduced in 1994 as the first removable 100 megabyte (MB) storage product; DLT tape IV, Super DLT and the first two generations of LTO Ultrium data tape formats; and DVCPRO video tape for the professional video and broadcast market.

In 2001, building on the advances made through ATOMM, Fujifilm unveiled NANOCUBIC technology, which uses a combination of nano-scale particles, a unique dual-coating process and advanced dispersion techniques to achieve magnetic recording layers ten times thinner than the super high resolution of previous ATOMM technology. The following year IBM engineers demonstrate the capability of storing a full terabyte (TB) of data on a single data cartridge using Fujifilm NANOCUBIC technology.