Packaging
Summit urges change from Europes packaging industry
Tuesday 15. July 2008 - The third Packaging Summit Europe took place on 1-2 July in Amsterdam.
Sustainable packaging issues took centre stage along with design innovations and supply chain strategies. The two-day conference and exhibition attracted nearly 300 senior packaging professionals from across Europe, representing a diverse range of end-users and suppliers of packaging products.
Highlights of the conference programme included Steph Carter, Packaging Sustainability Director at Unilever, who explained how the company integrates environmental concerns into the packaging development process. He argued that brand owners need to consider the whole product when setting sustainability targets, and not just packaging in isolation. He listed several metrics that need to be measured and highlighted a number of common misunderstandings of the waste management industry amongst packagers. Leading sustainability myths include the fact that packaging itself is evil, where in fact, according to Carter, “food packaging typically has less than 10% of the environmental impact of its contents. It preserves and protects far more than its own impact.”
Rowland Heming, senior manager at Design Board – Pineapple, discussed the creation of must have packaging. He examined consumer behavior in the supermarket environment. Robert Wilson of Pöyry Consulting explored the relationship in the supply chain between design and procurement and suggested a set of innovations and purchasing strategies that will help packaging professionals.
Brian Sparks, Packaging Development Manager at Oriflame Cosmetics, said about the event: “The conference offered a fine networking opportunity, stimulated by a well considered program filled with useful insights.”
An exhibition featuring 30 stands ran alongside the conference. Exhibitors included leading packaging materials and services companies such as DuPont, Smurfit Kappa, UPM, Eckart, Micro-Pact and Kinneir Dufort. Praveen Kapse of multinational packaging designers Tata Elxsi, exhibiting for the first time at Packaging Summit Europe, felt that the exhibition provided “good insights for the European market”.
Amy Dumas of Kinner Dufort commented on the summit: “The event is great at bringing together key industry players who are experiencing the realities of the changing packaging sector”.
The fourth Packaging Summit Europe is scheduled to take place again in Amsterdam in June 2009.