Prepress
AdShuffle Revolutionizes Optimization
Tuesday 08. July 2008 - Automatic Optimization Brings Greater Efficiency and Precision to Ad Serving for Both Advertisers and Publishers
Top advertiser campaigns are garnering radically improved results using AdShuffle’s revolutionary next-generation, real-time automatic optimization. AdShuffle, an online ad serving and marketing technology company, formally launched as the first-ever Diamond Sponsor at ad:tech San Francisco. Using AdShuffle’s integrated creative and landing page optimization, advertisers and publishers are seeing significant boosts to their ROI, and customers as diverse as online direct marketers and ad networks are using AdShuffle to enhance their operations and grow revenue.
AdShuffle’s white paper on creative optimization can be viewed here: AdShuffle: Next-Generation Creative Optimization
Taking cues from their collective backgrounds in the online marketing world, AdShuffle’s executive team has worked to create ad serving features that increase effectiveness for advertisers, publishers, agencies, and networks. Andrea McKee, president of AdShuffle, says, “AdShuffle’s real-time architecture with completely integrated optimization allows us to take our clients’ specific goals and metrics and automatically adjust creative and landing page weights every few minutes to ensure that top performing ads and landing pages are shown most often; lowering wasted impressions and dramatically increasing return on investment.”
AdShuffle’s Bayesian automatic optimization uses the most relevant data to iteratively match creatives to changing audience behavior. Driven by marketer-defined factors, this flexible methodology accurately evaluates creative performance, automatically adjusting weights in order to serve only the best performing ads at the right time. These modifications are performed without the need for constant reporting, manual adjustments or cumbersome email correspondence with publishers.
Jason Jacobi, VP of Online Acquisition at TRUE has used AdShuffle’s automated creative optimization technology since its inception with major cost savings. Commenting on the incorporation of AdShuffle optimization into a recent major media purchase, he observed, “We have seen a significant decrease in cost per acquisition for our online advertising campaigns, which in the case of this test was well over 35 percent on high volume social media placements. We have increased our efficiency across the board since implementing automatic optimization with AdShuffle to the point where we no longer have to manually optimize media buys.”
AdShuffle’s optimization goes beyond the creative level; the company also has developed Landing Page Optimization, eCPM Optimization, lifetime value (LTV) Optimization, and CPA Optimization.