Prepress
Caldera includes PPG Architectural Coatings
Monday 07. July 2008 - Caldera and PPG Industries, Inc. a leading manufacturer of coatings, glass, and chemical products announce a strategic technological alliance in order to provide added value colour solutions for large format printing activities.
Caldera will support PPG trade marked “Voice of Color” Architectural Finishes colors in a strategic technology move to provide wide format digital printers with PPG decoration color codes and values for easy simulation and color matching on any LFP inkjet device supported by the award-winning Caldera RIP solutions.
“This is an excellent opportunity for us to partner with Caldera. Their knowledge of the industry provides their customers with the best possible print methods which is one of the reasons we offered The Voice of Color palette to their offering. The palette of 1,890 colors offers fine gradations of colors that offer users a broad range of colors to choose from and arrive at exactly the colors they need.”
Dee Schlotter, Brand Manager, The Voice of Color, PPG Industries.
PPG was selected by Caldera for being the market leader manufacturing company in paints and coatings , offering unique color palettes designed to echo the growing interest in the ecological/environmental movement and represent the cultural shift toward balance and authenticity as well as the quest for more organic and eco-friendly colors in the home.
Under the Pittsburgh Paints, Olympic, Porter, Monarch, Lucite and PPG HPC (High Performance Coatings) brands in the US, PPG produces paints, stains and specialty coatings for commercial, maintenance and residential markets. It is also the producer of Sigma, Seigneurie, Johnstones and other brands of residential and commercial paints for Europe, the Middle East, Africa and French Overseas.
PPG’s unique position as a color leader in multiple markets allows it to observe and translate emerging global color trends for its customers applications from consumer goods to automotive color, from residential to commercial to industrial design.