Offset Printing
Quebecor World Creates New Marketing Solutions Group in Response to Customers Marketing and Advertising Needs
Wednesday 25. June 2008 - Quebecor World Inc. (TSX: IQW) is pleased to announce the merging of its U.S. Retail Insert, Catalog, Sunday Magazine and Direct Mail divisions into a new integrated Marketing Solutions Group to better serve the marketing and advertising needs of Quebecor Worlds customers in multiple markets including retail, direct marketing, Sunday magazine, agency and financial services.
“By joining the forces of our Retail Insert, Catalog, Sunday Magazine and Direct Mail divisions under one operating structure we will be able to more effectively partner with our customers and provide them with integrated marketing solutions that target the end-consumer or client more effectively,” said Jacques Mallette, President and CEO Quebecor World. “In addition to improving our operational efficiency, this new approach will allow us to further enhance our integrated product offering to all our customers.”
Brian Freschi will lead the Marketing Solutions Group. Mr. Freschi has been with Quebecor World for 14 years and for the last six years he was President of the U.S. Retail, Catalog and Sunday Magazine Division.
“What we are doing is listening and responding to our customers needs. We are organizing our business model to conform to how our customers see their business changing and to how they are positioning their marketing and advertising programs. Our customers want to work with a partner that can provide integrated solutions across multiple platforms. This integrated business model is good for our customers and our people. It helps our customers maximize the return on their marketing investment. Our people will be part of a strong integrated group with one focus and one vision,” said Brian Freschi.
The Marketing Solutions Group will have revenues of approximately $1.8 billion and will produce direct mail products, retail inserts, catalogs and Sunday Magazines in a coast-to-coast integrated network of 20 facilities in the United States.