Packaging
LUXE PACK NEW YORKs EXPANDED EVENT DRAWS RECORD CROWD
Monday 23. June 2008 - The sixth edition of Luxe Pack New York, the luxury packaging trade exhibition held last week, attracted 2,009 visitors, an increase of 13% compared to last year.
For the first time, the show expanded to encompass both the Metropolitan Pavilion, where the event has been held since its launch in 2003, as well as the adjoining The Altman Building. The new space made room for a total of 113 luxury packaging exhibitors, a special educational lounge focusing on sustainable packaging and more. Other highlights include a key note by Dr. G. Clotaire Rapaille and a fuller seminar schedule as well. The event was held May 21 and May 22.
“Were very pleased that the new additions to Luxe Pack New York 2008, including the expansion into The Altman Building, the additional seminars and special exhibits, were received very well by exhibitors and visitors alike, “said Nathalie Grosdidier, Executive Director, Luxe Pack New York. “We achieved our goal of maintaining Luxe Pack New Yorks spirit of intimacy, while accommodating more luxury manufacturers and supporting the evolution of the show.”
Quality High-End Brands Visit Luxe Pack New York
Among the leading consumer attending the show were: Abercrombie & Fitch, Alberto Culver, Anheuser-Busch, Inc., AVEDA, Avon Products Inc., Bare Escentuals, Bath & Body Works, Beautybank, Bed Bath And Beyond, Blissworld, Bobbi Brown Cosmetics, Boots Retail USA, Calypso Christiane Celle, Carole Hochman Design Group, Carol’s Daughter, Cartier, Inc., Chanel Inc., Christian Dior, Clinique, Coach, Inc., Cole Haan, Colgate Palmolive, Coty Beauty, Coty Inc., Crabtree & Evelyn, LTD, Del Labs/Coty Inc., Diageo, Diane Von Furstenberg, Elizabeth Arden, Inc, Essie Cosmetics, Ltd., Estee Lauder Companies, Inc., Face Stockholm, Fekkai, Fresh/LVMH, Godiva Chocolatier, Gucci Group Services, Inter Parfums Inc., Johnson & Johnson, Jurlique, Kate Spade, Kenneth Cole Productions, Kiehl’s, La Mer, Liz Claiborne Cosmetics, Liz Claiborne Inc., Lord And Taylor Stores, L’Oreal, L’Oreal Matrix, L’Oreal USA – Maybelline NY, Louis Vuitton Moet Hennessy, Lucky Brand Jeans, MAC Cosmetics, Macy’s, Mars, Inc., Martin + Osa, Mary Kay Inc, Moet Hennessy USA, NARS Cosmetics, Nautica, Nu Skin, Nutra Luxe MD, Parfums Givenchy, Inc., Parlux Fragrances, Pernod Ricard USA, Perry Ellis, Pier 1 Imports , Pierre Fabre, PPR Group, Perscriptives, Procter & Gamble, Puig Beauty, Pur Vodka, Revlon, Robert Piguet Parfums, Rock And Republic, Sally Hershberger Professional Hair Care, LLC, Repechage Ltd., Sean John Fragrances, Selective Beauty Corporation, Shiseido America Inc, Smashbox Cosmetics, Somme Institute, Stila, Sundari, Sweetbliss By Ilene C. Shane, Tarte, The F.A.C.E Company, The Hershey Company, Tocca Beauty, Topiderm Inc., Unilever, VF Sportswear / Nautica, Victoria Secret Beauty, Zirh Holdings LLC, and others.
Exhibitors at Luxe Pack New York shared these comments:
Jacquie Wells, Kurz Transfer Products, “This year’s show was absolutely fantastic. The venue was intimate, making a nice atmosphere to generate more leads. This was a great value and well worth investment.”
Vito Di Maio, Cameo Metal Products, “Luxe Pack New York draws a crowd of top quality buyers and marketing personnel that is unmatched with any other trade events.”
Virginia Price, Planet Canit, LLC, “The organization and management of Luxe Pack exceeded our expectation. We appreciated both the attitude and the atmosphere of the show, which allowed us to meet and mingle with prospects, customers and colleagues in a relaxed but professional venue. We attended several seminars and found them informative, relevant and engaging. We are looking forward to participating in future Luxe Pack shows.”
Susan McDermott, Balance, Inc, “Luxe Pack is the best run show that we exhibit at and we are committed to Luxe Pack for hopefully many years to come! And the Luxe Pack staff is very helpful.”
Patrick Nehin, Gainerie 91, “Luxe Pack is growing every year, we now look to next year which will be even better!”
Wilco Inc, “Very well executed show this year, good attendance – superior actually.”
Leila Amundson, Taylor Box Company, “Love the venue. It fits the classy clientele.”
Douglas Thompson, Saverglass, “For the last two years, the show has improved greatly.”
Luxe Pack New York Seminars & Special Events
In addition to discovering the newest in luxury packaging from exhibitors, visitors to Luxe Pack could attend an array of Seminars, all of which attracted large crowds, and check out a number of special exhibits as well. Internationally-renowned Dr. G. Clotaire Rapaille, Chairman of Archetype Discoveries Worldwide, and best selling author of “The Culture Code” and “The Seven Secrets of Marketing in a Multi-Cultural World,” discussed the paradigm shift in the luxury market and the reptilian brain in the shows keynote presentation.
Addressing a standing-room-only crowd, Andrew H. Dent PhD, Vice President Library & Materials Research, Material ConneXion, the worlds leading platform for innovative materials and processes, discussed “Sustainability and Luxury Packaging”. Sustainability is a popular topic these days, which was also addressed in “Basta! Does Luxury have to mean Excess?”, a panel discussion moderated by Luxe Pack regular, designer Marc Rosen, with Henry Renella, Senior Vice President, Global Packaging, The Estée Lauder Companies; Stephen Pearlman, President, Risdon International; George Utley, President, Ultey’s Inc.; and Karen Young, The Young Group. Karen Newman, editor of GCI Magazine, also moderated a panel of exhibitors who presented the newest sustainable packaging and processing. Panelists were Nicholas Thorne, Director, Innovation & Development, Alcan Packaging Beauty; Don Droppo, Jr, Senior Vice President, Marketing, Curtis Packaging; Nicole Smith, Environmental Director, Design and Source Productions; Ron Sasine, VP Retail Channel Management, MeadWestvaco; and David Lunati, Monadnock Paper Mills.
Other seminars included “Packaging for the Wine and Spirits Industry” with Daniel Repoux, President and CEO, Saverglass, Inc.; “Cross Cultural Branding, by Dennis Furniss, Executive Vice President, Kaleidoscope; and “How International and Vertical Markets Influence Beauty Packaging,” by Nathalie Dessirier, co-owner of CapBeauty, the product-watch experts.
Luxe Pack New York also offered the Material ConneXion Lounge – the world’s leading knowledge base for information about new and innovative materials created an innovative lounge area that explored material and technologies relevant to the issue of sustainability: from recycling to dematerialization and energy efficiency to renewable resources. The lounge contained furniture and furnishings that contribute to a more sustainable environment as well as material samples and information that can be applied to any industry.
Visitors also had the first opportunity following the FiFi Awards to view all the winners in one place at the Luxe Pack New York FiFi Awards 2008 Display, co-sponsored by The Fragrance Foundation. In addition, CPC Packaging magazines Editors Choice Awards were presented during a cocktail reception at the show and the winning products were on display. Finally, an exhibitor of the work of the recipients of the Pratt Institutes “Marc Rosen Scholarship for Graduate Package Design” Recipients gave visitors a sneak peak at the future of packaging design.
The Altman Building added 13,200 square-feet, and when combined with the Metropolitan Pavilion, provided a total space of 40,000 square-feet. The show entrance was located in the new space at at 135 West 18th Street between 6th & 7th Avenues.