Pantone Announces Uncoated Version of New PANTONE Goe System

Sunday 08. June 2008 - Provides Users Printing on Uncoated Paper a Visual Reference for the More than 2,000 New Goe Colors

Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today announced the PANTONE GoeGuide and PANTONE GoeSticks on uncoated stock, the first product line extensions to its recently launched PANTONE Goe System. The new components allow designers to accurately visualize how PANTONE Goe Colors will reproduce on uncoated stock, which is important for creatives since the appearance may change from coated stock due to differences in ink absorption. Pantone will showcase the new Goe System publications at Drupa in Düsseldorf, Germany, May 29 to June 11, 2008.

Presented in fan-guide format, the PANTONE GoeGuide uncoated, printed on premium 80# text weight uncoated stock, is the primary tool for selecting and communicating the 2,058 PANTONE Goe System Colors. The PANTONE GoeSticks uncoated presents the same colors on uncoated stock in a two-volume set of adhesive-backed color chips that allow designers to peel off chips and place them on designs and mock ups, where they want, without using staples, glue or tape.

“Designers were extremely excited about the more than 2,000 new color options introduced with the Goe System,” said Helmut Eifert, Vice President EMEA Channel Sales for X-Rite. “Uncoated stock has become standard media for many of our customers. By offering the GoeGuide and GoeSticks on uncoated stock, we continue to respond to our customer’s requests and support the Goe System with new products.”

“Having broader color choices for uncoated paper is becoming more important in color projects,” said Jeff Higgins, corporate director of marketing services, xpedx. “Colors on uncoated paper have an appealing muted appearance due to higher ink absorption and manufacturers have improved the quality of uncoated paper to differentiate color work. What’s more, an increasing number of uncoated grades carry important environmental certifications. It all contributes to a growing demand for uncoated stock.”

PANTONE Goe System
The PANTONE Goe System, announced in September 2007, was the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM in 1962. The System, bringing 2,058 new PANTONE Colors to market, is comprised of the PANTONE GoeGuide, PANTONE GoeSticks and myPANTONE palettes, an intuitive software toolset for palette creation.

Industry Support
The PANTONE Goe System is supported by a number of industry leaders. Among those developing solutions to integrate the system into diverse workflows are Corel, EFI, HP, Xerox and Quark. Visit for a full list of partners.

The PANTONE Goe System palettes are also accessible in ColorMunki Design, the first jointly developed product from X-Rite and Pantone announced in March 2008.

To access Goe colors within Adobe Creative Suite applications, registered users can download the coated and uncoated libraries free of charge at

Pricing and Availability
The PANTONE GoeGuide uncoated is available immediately for an SRP of USD $129.99/€129/£89. The PANTONE GoeGuide coated/uncoated set is available for an SRP of USD $199/€199/£135. The PANTONE GoeSticks uncoated, as well as the complete PANTONE Goe System uncoated, will be available in June 2008 for an SRP of USD $369/369€/£253 and $499/€499/£342 respectively.

System Requirements
myPANTONE Palettes is compatible with Windows 2000, Windows XP, Windows Vista and Mac OS 10.3 or higher.
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