Inkjet & Digital Printing
InfoPrint Enhances Suite of TransPromo Solutions with SAS Customer Intelligence Offering
Sunday 08. June 2008 - InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. This addition enables marketers to create timely and targeted transactional documents for their customers and marries InfoPrint's strengths in document production, color and system integration with SAS expertise in customer and business intelligence, as well as predictive analytics.
The InfoPrint TransPromo Consulting Practice, launched in March, is teaming with SAS, the recognized leader in business intelligence and predictive analytics software, to facilitate this new solution. SAS Customer Intelligence enables organizations to deepen their customer relationships and improve their bottom line. Together, SAS and InfoPrint enable CMOs to optimize marketing returns by delivering targeted messaging to retain, cross-sell and up-sell to customers across marketing and operational channels, such as print production, direct mail, email and other online channels.
“The market is waking up to the potential revenue streams offered by TransPromo. By further bolstering our portfolio with the addition of the SAS Customer Intelligence offering, we make a more compelling proposition for those enterprises who havent yet taken initial steps in TransPromo,” said Sandra Zoratti, Vice President, Strategic Business Development for InfoPrint. “By combining scalable technology and proven consulting services with SAS analytics, we are educating customers on the benefits of TransPromo and showing new audiences how to transform their marketing campaigns.”
The suite of TransPromo solutions also includes InfoPrint 5000 with AFP support, InfoPrint ProcessDirector (IPPD) and best-of-breed software offerings from Mapping, StreamServe, Exstream and Prinova.
InfoPrint recently announced its significant relationship with the Chief Marketing Officer (CMO) Council, which includes a new thought leadership initiative, “Precision Promotion: Timely, Targeted and Trackable.” This research aims to identify best practices for integrating transactional print and electronic communication with promotional marketing to leverage the value and effectiveness of statement merchandising.
The InfoPrint Suite of TransPromo Solutions
The InfoPrint 5000 is a state-of-the-art full-color, continuous forms inkjet drop-on-demand printing system with high print quality, even at high speeds. With the InfoPrint 5000, businesses can use color to make TransPromo communications even more attention-grabbing and effective. Added to this, new InfoPrint 5000 models support the new AFP Color Management Architecture (CMA), guaranteed to provide accurate and consistent color rendering.
InfoPrints TransPromo software solutions comprise of IPPD which provides a scalable output management workflow system and InfoPrint Manager (IPM) which optimizes database analytics, statement design and composition and direct marketing content from one, centralized suite of software solutions. It also integrates leading software solutions in data analytics and document design and composition with best-of-breed offerings from partners Prinova, Mapping, StreamServe and Exstream.
TransPromo Consulting Practice
InfoPrints worldwide TransPromo Consulting Practice offers professional services that assist in the assessment and analysis of current marketing campaign, data analytics and print infrastructures. It also offers recommendations on steps to achieve an effective and efficient TransPromo environment. Added to this, the recently announced expanded InfoPrint maintenance team helps incorporate all new software and hardware into existing IT infrastructures, and provides premium ongoing support, helping to maximum the success of TransPromo solutions.