Newspaper & Mailroom
Newsday Launches EXPLORE LI
Saturday 07. June 2008 - New Reader-Centric Daily Section for Spending Time, Saving Money and Enjoying Life on Long Island, Delivers Fresh New Face, and a New Voice
Today, in a move that underscores Newsday Media Group’s innovation and responsiveness to readers and advertisers, the company announced the launch of an exciting daily experience called EXPLORE LI. Integrated with Newsday’s successful things-to-do website, exploreLI.com, the section will be packed with information to help Long Islanders spend their time and save their money. It will feature useful tips on everything from staying in sync with tech trends, to dining out, staying healthy, and finding the perfect spots for local day-tripping. All of this in a colorful and energetic environment with dedicated advertising adjacencies perfect for companies that want to reach Long Islanders.
EXPLORE LI permanently replaces Newsday’s Part2 section with increased value on every level, including its production. Monday through Thursday, EXPLORE LI takes advantage of a print process that will provide almost 50 percent more color pages than the old Part2. More color means a more enjoyable reader experience and more desirable advertising opportunities.
EXPLORE LI’s fresh new look and feel will also be complemented by a new voice — that of the Newsday reader. Leveraging the spirit of online social networking, the section will regularly feature a diverse variety of commentary, reviews, photos and more, submitted every day by Long Islanders.
Publisher, President and CEO Tim Knight says, “This section reflects what our customers have told us they need. Readers want local information that’s useful, relevant and easy to digest. Advertisers want a smart, attractive environment. We value and respect their input, which is why we are so proud to bring this section to Long Island.”
Every weekday EXPLORE LI, will point readers to the top choices in entertainment, arts, dining, clubs and big events like upcoming concerts, festivals and community happenings. Between EXPLORE LI’s daily print content and its dynamic web companion exploreLI.com, Long Islanders will have everything they need for planning their week and enjoying the weekend.
Monday through Friday EXPLORE LI will also include a lively topic-focused feature. MONDAY is TECH day, with the smart buyer’s guide to the newest electronic gear, powered by CNET, the web’s well-respected technology site. TUESDAY’s focus is HEALTH, providing the latest in health, nutrition and fitness, powered by WebMD, a trusted name in medical reporting. WEDNESDAY is the STYLE showcase, which will take the mystery out of what’s hot, where to get it for how much, and when not to be caught dead in it. The THURSDAY FOOD feature serves up everything readers need for good eating; recipe secrets from star chefs, tips for dining on the cheap, and news and critiques from the local restaurant scene. FRIDAY is all about the WEEKEND, giving readers the top picks and backstage buzz on movies, concerts, museums, and theatre across Long Island and in New York City.