Consumables
M-REAL AT DRUPA 2008
Wednesday 21. May 2008 - M-real's high quality lightweight products offer sustainability and cost savings potential
At this year’s drupa 2008, M-real will feature its lightweight board and paper products as well as services for efficient packaging and printing. M-real’s stand will be located at PrintCity, in hall 6, stand C61.
M-real is the industry forerunner in developing lighter boards and papers with high visual reproduction quality. M-real’s lightweight products decrease the environmental impact and costs at all stages of the product life cycle as they require less raw material, lower transport weights and produce less waste. The products offer superior tactile and visual properties, high level of quality, printability and finishing, but with less weight than conventional grades.
Sustainability is a key issue for M-real when developing and producing high quality lightweight products and is the foundation for all actions throughout the entire value chain, from forest to end product. Through a certified chain of custody system, the company always knows the wood’s origin, with the guarantee that it originates from sustainably managed forests. M-real also strives to minimise its carbon footprint step by step in all its activities and provides carbon footprint calculations for its products. Energy efficiency is developed systematically and plays an important role in the company’s climate programme.
M-real Consumer Packaging is an official member of PrintCity and plays an active role in this alliance. PrintCity’s drupa concept includes a forum presentation area, guidance features and seven competence centres. M-real will participate in the Food packaging Competence Centre, which focuses on the latest developments in this area.
M-real’s stand will also give attention to technical expertise. Over the last 10 years, M-real has researched how paper and print quality influence reader perceptions in order to define the quality level that meets the expectations set by consumers and brand owners. The method makes it possible to study how the look and feel of packaging or publications affects their perceived value. The results help strengthen brand identities and increase persuasiveness of print media.